PinnedHow many CDPTs are in your CDP?There are seven major competencies to customer data platform technologies. No systems have mastery over all seven, even the…Apr 25Apr 25
PinnedBoost CRO with these two simple solutionsThis week on 1st-party.com, two simple solutions to boost conversion rate optimization were posted as “simple solutions only” slog posts.Jan 13Jan 13
Published inZappyPeopleThoughts on GEO and search performanceHowever credible the term, the folks on the ‘Digital Marketing Podcast’ have been on top of GEO in the world of brand presence and search…Nov 21Nov 21
Published inZappyPeopleYour #RightToRepair website and analytics development workOn behalf of our clients, the team at ZappyPeople is co-opting the hashtag usually associated with automobiles, vacuum cleaners, or other…Nov 20Nov 20
Published inZappyPeopleSEO in the browserless futureFolks have been very concerned about the cookieless future for quite some time.Apr 25Apr 25
Holding the CDP RFP wrong? Modularize it.In the last 8 years, I’ve seen, responded to, contributed to, and several other verbs, customer data platform RFPs. From all of the sides.Aug 1, 2023Aug 1, 2023
Re-defining the Customer Data PlatformThe only way there is such thing as “the right CDP” is to flip the definition on its head.Apr 5, 2023Apr 5, 2023
Hello, Medium.What is this content going to be? If you landed here, you might be wondering what you are getting into. Or, what you could be getting into.Mar 2, 2023Mar 2, 2023
